Gianluca Colombo is Dean and Professor of Economics at the Università della Svizzera Italiana in Lugano. He is also a professor and the director of the Institute of Management. He is the director of Centre for Entrepreneurship and Family Firm research as well as of the Laboratory for System Modelling. He has been a long supporter of the social business model and organises workshops and lectures on this theme for his students in collaboration with Social Business Earth.