Lorenzo La Rocca was born in Varese and completed his high school studies in Italy. He obtained a Bachelor’s degree in Communication Sciences – minor in business communication – at University of Lugano (USI, Switzerland) where he developed a fascination for the world of social marketing and information and communication technologies. He is a candidate for a Master’s program in Business Administration and E-business from Copenhagen Business School (CBS, Denmark).
Lorenzo matured a certain sensitivity towards sustainable economic and corporate development in particular thanks to the role played by his brother as Renewable Energy Specialist at the World Bank. His mix of skills and values led him to join the SBE team as Social Media and Web Manager. He strongly believes in the SBE team to pioneer change in people’s thoughts and attitude.